My part in the war on terror...

This recent spot is nothing if not "All American" I didn't even post the tricycle with the American flag on the back of it (no joke - but it works!), but you get the picture. Not all pieces are here (it's actually quite extensive) so don't worry if you feel like you're missing some of the story. Keeping the style realistic, simple and elegant really helps sell the concept without sending the whole thing overboard emotionally (which could happen all to easily). With great writing and art direction (all this info will be updated once we get closer to air date) this is a good example of how people who might, at first blush, be a bit cynical to a clients message can really connect with the parts that resinate with all people and produce an effective campaign.